What is Product Pre-Selection

Large scale bodybuilding oriented sports nutrition web sites carry around 5,000 plus different products, when in fact most people's eating, training, and nutritional supplement patterns can tolerate a highly varied array of more likely 30-50 products (to choose from, not necessarily to take) that address the entire fitness lifestyle development cycle. About 100 or so different products maximum can be tolerated in terms of scaling up choice selection for consumers before confusion becomes an emerging threat. The Paradox of Choice is this; the benefits of wide selection that are afforded to consumers quickly become compromised at early inflection points, at which increased selection not only breeds diminishing marginal utility (in terms of perception of each marginally added product), but also introduces adverse consequences in selection perception, since more knowledge is required to make the optimal choice(s) (in sifting through more products than would otherwise be absent in making the optimal choice, within an easier selection process). In other words, too much choice is worse than too little, since the latter can at least be analyzed to predict the categories of upward selection scale. The former looks glamorous, but requires a steep process of product elimination along with high inventory restructuring requirements, extensive administrative adjustments, and consumer attachment consequences.

Product Pre-selection extends the advantages of consumer decision-making by repositioning its function within the scope of expertise not readily available to the consumer populace. Products are reviewed, selected, and merchandised based on their biological implications using knowledge of nutrition science, chemistry, biology, and food engineering. This level of expertise allows for optimal selection of products within each area, with proven historical results (in addition to each selection's theoretical underpinnings) in real world application. By the time consumers review our selection, they notice that overall it's narrow. However, every product merchandised is of extremely high quality, and has fresh in-depth content about its characteristics, uses, proper expectations, gauging parameters, results information, and follow-up customer service not found anywhere else. Also, all media herein originates from BioAvail Knowledge and its parent company Synexio Systems, and does not use manufacturer or other marketing information to communicate product and/or selection value. The only information used from the manufacturer is product label information, which is and should be afforded to all prospective consumers.

Long-term use of BioAvail's Pre-Selection process promotes extreme discipline and contributes to better results, for consumers who purchase through this process. This is for a number of reasons. Consumers in the sports nutrition industry tend to culturally incur a battle between the discipline required to stay with a selection for the appropriate period of time and the constant trying out of new products, switching from product to product to see how things work. The latter has more varied and expensive experience, but the former almost always gets better results and greater economic value because less money was spent on developing and maintaining the optimal configuration of personal selection out of already pre-selected supplements. In sum, Product Pre-selection is an intelligence process of value configuration in merchandise selection, for the consumer.


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