Now that users have incredibly wide access to sports nutrition information, the challenge will be the organization of knowledge at the presentation layer of the web for optimal user benefit. There are a lot of web sites with supplement content out there, but there are only a few with novel ways of organizing that information in a simplistic manner to maximize user knowledge and product value. This is where the emergence of sports nutrition media will come into play, and this doesn't refer to the magazines, which are essentially static bases of information. The new value will be real-time interactivity that offers users unique information access and knowledge configurations based on a chosen fitness direction.
Some sites do this now, but their value is more linear using algorithms that calculate caloric amounts, aerobic times, and anaerobic loading intensities. And while these are invaluable variants necessary in the spectrum of fitness-related technologies, the ability to manipulate factual product, nutrition, and training information at a higher level of abstraction (beyond current linear models) that gives the user near instantaneous insight will rule the future of sports nutrition media. This is where product value is headed within the branding channel: Sports Nutrition Media brands will have their value based on the insights they provide to users, from analysis of factual information. But the results of that analysis should lead to actionable purchases of highly effective products.
Recommended Site(s):
Bioavail.info - Sports Nutrition Search Engine
A1Supplements
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