Choice

One of the problems that people incur when trying to select various supplements is that they look at the product and its claims, while ignoring their bodies and its reactionary processes. The latter perception has produced far more effective outcomes than the former. This is so much so that people who know nothing about supplementation appear to make better choices just by paying more attention to their bodies relative to the amount of attention given to products. One of the reasons that this appears so is that redirecting one's perception away from a possible array of 5,000+ products to the basic training and nutritional needs of the body forces the elimination of at least 95% of products that would have been under consideration, had one not put his or her needs first. Supplement retailers (notice I didn't say manufacturers here) don't want to hear this, but it's true. Too much selection scales inventory and carrying costs, increases product selection difficulty for the customer, and generates dis-economies of scale on variable costs through suboptimal purchasing arrangements with volumes too low on a unit per unit basis. Inventory optimization and customer targeting strategy can benefit both buyers and sellers, by forcing sellers to make a conscientious effort to merchandise better products, while forcing customers to select from a pre-optimized array of decent products. The difference between choosing from a good array of products versus a bad array of products at the retail level is basically the difference between BioAvail supported products and those of the vast majority of retailers in the sports nutrition industry. BioAvail Knowledge researches better products before endorsing them, while its competition selects inferior products, and showcases those to the public. Buyers in the end are better off doing these two things: (1) Put the needs of the body first, before products, and (2) judge the retailer on the quality of their selection, not the quantity. Subsequently, choosing supplements will be that much easier.


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