Thinking

We live in not only in an over-communicated world, but also in the era of Faster: The Acceleration of Just About Everything, which is also a famous work by author and Chaos Theory proponent James Gleck. You ask, what does this have to do with sports nutrition? Everything! The Internet has rapidly accelerated the external and internal quest for answers, even at the neurological level. People don't want to think, but be given answers automatically. This sounds like the perfect proposition, but upon further inspection is the root cause of the problem (the flood of inaccurate and misleading information), which is designed to encourage impulse buying. And what is this based on? - Speed of thought, as applied to purchasing products without a basic method of assessment to [raise the chances] of acquiring good product quality and selection. In other words, a little thought behind why users by the products they want will go a long way towards protecting their interests, as buyers. One doesn't need to be a scientist, but s/he should have a base of rationale if s/he's going to assume the risk of not getting what's desired in the virtual arena of the supplement product space. A little thought can help tremendously in selecting the best stacks, evaluating the basic propositions of new supplements, saving money, etc. Everyone wants to accumulate more optimal experience during his or her lifetime, but doing it right is key. Instead of clicking through pages and tabs of different supplement web sites in the browser and increasing one's exposure to inaccurate information that appears correct, users should employ meta-cognition by taking a little time to learn about and modify their thought processes and subsequent behavior in the area of product selection. The incorporation of very basic rationale will equal, if not surpass the return on investment in any sports nutrition product.


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